Are you a blogger or want to start blogging? Then you need to be using Pinterest for blogging to drive traffic to your blog!
If youโre not familiar with Pinterest or think of it as just another social media channel, you might want to sit down for what Iโm about to tell youโฆ
Pinterest is the HIGHEST source of traffic for my site as it is for many other bloggers.
If you donโt have a blog yet and would like to start one, hereโs a step-by-step blog set-up guide you can follow.
Or you can take my FREE 7-Day Blog Launch Email Course for even more helpful info for starting a blog.
Now, Iโll be honest and tell you that I am in no way an expert on Pinterest for blogging. Iโm still trying to figure out the magic Pinterest formula myself.
But Iโll share what Iโve learned so far to help you get started in the right direction with Pinterest for blogging.
If youโre not familiar with Pinterest or youโve only been using it for personal use, itโs time to put Pinterest to work for you!
For more info about how to use Pinterest to drive traffic to your blog, keep reading. Weโve got A LOT of ground to cover!
Here are the Pinterest for Blogging topics Iโm going to discuss in this post:
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Why You Should Be Using Pinterest for Blogging
So Iโm guessing youโve at least heard of Pinterest. You may have even used it for finding recipes (#guilty), DIY crafts, trip ideas, or planning an event. But what else is Pinterest good for, and why should you be using Pinterest for your blog?
Believe it or not, Pinterest is for so much more than just finding recipes! Unlike social media, Pinterest is actually a visual search engine. Think of it like Google with images. You can find pretty much anything on Pinterest! In fact, itโs one of the best places to get your blog and blog posts found by people.
Wanna know the best part? Itโs free to use! And on top of that, Pinterest has more than 335 million users every month according to Pinterest Business. To elaborate, check out Hootsuiteโs article with 28 Pinterest Statistics Marketers Should Know in 2020.
So yeahโฆ back to the 335 million users. Whoah! Did that just blow your mind too? That means that there are millions upon millions of people on Pinterest. And theyโre looking for helpful, valuable, and inspiring information to solve their problems and improve their lives.
You can harness the power of Pinterest for blogging and tap into the massive user-base by providing that info to them. Pinterest is a blog traffic powerhouse and should definitely be part of your marketing strategy!
All About Pinterest
In case youโre not familiar with Pinterest or how it works, let me give a brief introduction. As I mentioned before, Pinterest is essentially a visual search engine. In fact, Pinterest calls itself a โvisual discovery engine.โ Same thing.
You can use Pinterest to discover, save, and share information from the web using images and videos known as โPins.โ Pinterest describes Pins as โideas that people on Pinterest create, find, and save from around the web.โ
Clicking through a Pin will take you to the Pinโs source (the website for it) where you can get more information about the Pin. You can also save Pins to your โBoardsโ by clicking on the red Save button and choosing a Board where you want the Pin to live.
Boards are like files you create and name to keep all your Pins organized and easy to find. Think of Pinterest like digital cork boards you pin magazine clippings to for information or inspiration.
As a blogger, you can (and definitely should) use Pinterest to promote your blog and drive blog traffic. With Pins linking to information on your blog, youโll be able to get blog traffic from Pinterest.
But to do that, youโll need to create eye-catching and click-worthy Pins utilizing keywords to drive traffic to your blog posts and pages. Weโre going to cover all that with the Pinterest tools and tips Iโm going to share with you.
Tools to Use for Pinterest for Blogging
Now that you have a basic understanding of what Pinterest is and how it works, letโs talk about Pinterest for blogging tools. These tools will help you create better Pins, improve your Pinning schedule, and ultimately drive more traffic to your blog:
Tool #1 โ Depositphotos
Depositphotos is a premium, paid stock photo site. You can use free stock photos from sites like Unsplash, Pixabay, or Pexels. However, if youโre looking for something specific, you may have more or better options using a paid stock photo site.
Also, you may get better results with your pins on Pinterest using paid stock photos that arenโt used by everyone like the free ones. After all, Pinterest is a visual search engine.
If youโre using a free stock photo of a laptop for a pin about blogging that someone else happened to use for a pin about wedding planning, Pinterest might get confused about what the pin is actually about.
Your Pin could end up being shown to the wrong (bridal) audience. Just something to think about and a great reason to try using paid stock photos to see if that gets you better results with your Pinterest pins.
Tool #2 โ Creative Market
Creative Market is a great site to find all kinds of creative resources for Pinterest, such as Pin templates, fonts for your Pins, high-quality stock photos, Lightroom presets to edit photos, and more!
In fact, I got one of the fonts I use from Creative Market. Itโs great to be able to support independent creators. And they even offer free goods of the week, so be sure to sign up!
Tool #3 โ Canva
I donโt know how I got by trying to design anything before Canva. This free online graphic design tool makes designing graphics for your website or social media a joy!
I use Canva to create featured images for my blog posts, Pin graphics for my blog posts to Pin to Pinterest, and more. Itโs definitely one of my fave blogging tools especially for Pinterest for blogging!
Itโs easy to use and the pre-made templates are super handy! You could say Iโm a die-hard Canva fan. Iโve tried other free graphic design tools, but theyโre just not as user-friendly or they donโt have as many design options. Iโll be sticking with Canva!
Canva is perfect for creating eye-catching and click-worthy Pins. Use Canvaโs Pin templates that are already properly sized for Pinterest and ready to customize. You can also get free Canva Pin Templates from Tailwind.
Thereโs also a Pro version to kick your design level up a notch. With Canva Pro, you can upload your own fonts like the ones you get from Creative Market. Youโll also get access to thousands of premium photos you can use for your Pins!
Sign up here to try Canva Pro FREE for 30 days!
Tool #4 โ Tailwind
If you donโt want to spend all day every day Pinning on Pinterest to try to get people to visit your blog, I recommend using Tailwind to schedule your Pins and automate your Pinning for blogging.
In addition to saving time with bulk scheduling Pins, Tailwind also has other super helpful tools, such as Tribes, interval scheduling, Board Lists, and more. Thereโs also a new SmartGuide feature that helps safeguard against spamming and provides recommendations for improving your strategy to make the most of your Pinterest activity.
You canย use Tailwind for freeย with the Free Forever plan. Tailwind also offers a free Perfect Pinterest Pins Toolkit that includes Canva Pin Templates, a Pin Checklist, and Pin Descriptions Guide. Grab your free Perfect Pinterest Pins Toolkit here!
Sign up for a FREE Tailwind plan here!
To get an idea of results you may be able to expect by using Tailwind, check out Tailwindโs annual Typical Results of Tailwind Members. This will show you what the average growth rate looks like for their members.
If you want to stick to manual Pinning or try a mixed strategy with both manual and scheduled Pinning, the Pinteresting Strategies Course is a huge help!
You may also like: The Best Gifts for Bloggers or Boss Babes That Theyโll Actually Use
Tool #5 โ Pinteresting Strategies Course
Pinterest is one of those things Iโve spent countless hours researching. And I thought I had a good understanding of how to use Pinterest to drive traffic to my website. But after months of pitiful blog traffic numbers, I accepted the fact that maybe I didnโt know as much as I thought.
I needed help and finally decided to invest in the Pinteresting Strategies Course other bloggers were swearing by. I didnโt know what it could possibly teach me that I didnโt already know.
Butโฆ then I took the course and WHOAH! There was so much helpful information I had never even heard of or thought of before. And the course is super affordable. I highly recommend it if you want to use Pinterest for blogging!
Tool #6 โ Pin Groupie
Group Pinterest boards were once all the craze for getting blog traffic from Pinterest. While group boards may not be as beneficial as they once were, it doesnโt hurt to get more exposure for your pins.
An easy way to find group boards to join is to use Pin Groupie. Just enter a niche or keyword to search, and itโll pull up the matching group boards as well as show you the number of board followers, contributors, and pins.
Click on the board name to see the board description. Most will have instructions for how to be added to the group board as a contributor. But some group boards have a โRequest to Joinโ buttons making it easy to join them.
You can even filter the Pin Groupie results by โRequest to Join Buttonโ in the Extras filter to specifically look for those group boards.
Tool #7 โ Ubersuggest
Thereโs more to blogging than just writing great content. The keywords you use are crucial for SEO (search engine optimization). And the same goes for Pinterest SEO. Keywords are critical for getting your Pins seen by your target audience.
And you donโt want to just use any keywords that pop into your head. You should research the best keywords to use. Researching keywords will help you discover which ones people are searching for. By using those particular keywords, your content has a better chance of being found.
Unlike many expensive and complicated keyword research tools, Ubersuggest is a free keyword research tool that is super simple to use. The straightforward data makes it easy to see which keywords would be helpful to use.
It shows you the average monthly search volume as well as the SEO difficulty score for the keywords you research. The SEO difficulty score tells you how hard it would be to rank for that keyword based on how competitive it is.
Ideally, you want keywords with a high search volume and low SEO difficulty score. That can be hard to achieve though, so aim for finding a good balance between the two.
Tool #8 โ Pinterest Keyword Tool
The Pinterest Keyword Tool is another free tool for finding keywords with Pinterest. Just type in your topic, and it will generate popular keywords and phrases.
Tool #9 โ Monarch Social Sharing Plugin
You want to get your content shared on social media to grow your social media following and also increase traffic to your site. The Monarch social sharing plugin makes it easy for your site visitors to share your blog posts on Pinterest.
Monarch is included with the Divi Theme and integrates nicely with it, making it easy to have social sharing buttons throughout your site. The more people sharing your Pins for your blog posts, the better!
Tool #10 โ Jetpack Plugin
The Jetpack Plugin is one of the free must-have Plugins I recommend for all self-hosted WordPress blogs. It has a lot of features, including being able to embed a Pinterest follow widget into your blog posts with the WordPress block editor like the one below. This shows your blog audience your Pinterest Pin feed and makes it easy for them to follow you on Pinterest!
Tool #11 โ Yoast SEO Plugin
The Yoast SEO Plugin is another one of the free must-have Plugins I recommend. If youโre not already using the Yoast SEO Plugin, youโre going to want to start for an easy way to claim your website with Pinterest and apply for Rich Pins (more on both of those below).
For a detailed list of all the tools I use for blogging, check out The 60+ Best Blogging Tools You Need to Make You a Successful Blogger!
Tips for Using Pinterest for Blogging to Drive Traffic to Your Blog
With all the awesome Pinterest tools above, let me give you some tips to implement them and make the most of Pinterest for blogging.
Tip #1 โ Keywords
It might seem like Iโm getting ahead of myself here. But keywords are crucial for Pinterest, so letโs start with them. Since Pinterest is a search engine, using keywords is a must for Pinterest SEO (search engine optimization). Just like using keywords in your blog posts for SEO is important, the same goes for using keywords with Pinterest.
To figure out the best keywords to use, youโll need to research keywords that are relevant to your blog niche, the topics youโll be writing about, and your target audience. You can do this with the Pinterest Keyword Tool, Ubersuggest, or a standard Google search.
You can also research keywords with Pinterest by searching a word or phrase and seeing what Pinterest auto-populates. Use the keywords you select for Pinterest SEO by including them in your profile, Pin titles, Pin descriptions, and Board descriptions (more on all those coming up).
Tip #2 โ Business Account
Pinterest is free to use, and you have the option of a personal or business account. But you definitely want a business account if youโre using Pinterest for blogging! The benefits of a business account versus a personal account include access to analytics, Rich Pins (more on them below), and the ability to advertise your Pins. You can find out all about how to get a Pinterest Business account here.
You can create a new business account or upgrade an existing personal account to a business one. But you may be better off starting with a brand new business account. If you upgrade your account from personal to business, you might need to clean up your Boards so they reflect your brand, niche, and ideal audience. More on this below in Board Optimization.
Tip #3 โ Rich Pins
You definitely want to use Rich Pins for the extra information they show above and below the Pin. With Rich Pins, Pinterest shows more info about the blog post your Pin links to and uses a bold headline that stands out from other Pins. For more info from Pinterest about Rich Pins, see here. And take a look at these examples of a Rich Pin versus a regular Pinโฆ
To be able to use Rich Pins, youโll first need to apply to get them enabled. Pinterest states: โWhen your site is enabled for Rich Pins, all content that contains correct meta tags on your site will start appearing as Rich Pins when added to Pinterest. Existing Pins that link back to pages with rich meta tags will also start appearing as Rich Pins.โ
Applying to enable Rich Pins for your site can seem complicated. But luckily, the Yoast SEO Plugin makes it super easy. Hereโs a helpful article with the steps to apply for Rich Pins using the Yoast SEO Plugin: How To Easily Install Rich Pins On Pinterest.
You may also like: 10 Free Essential Plugins to Use for Your WordPress Blog
Tip #4 โ Profile Optimization
Pinterest profiles are often overlooked and underutilized. Put your Pinterest profile to work for you! First, claim your website with Pinterest. The easiest way to do this is with the Yoast SEO Plugin. Hereโs a tutorial to claim your website on Pinterest using the Yoast SEO Plugin: How To Claim Your Website On Pinterest.
You also want to optimize your Pinterest profile by including your keywords in both your profile name and your โAboutโ section. For your profile name, you can use your name and/or the name of your blog with a few keywords added at the end. For example, my profile name is โNext Destination Unknown | RVing, Travel, Hiking + Bloggingโ. You can use up to 65 characters for your profile name, so make those characters count!
You should use keywords in the โAboutโ section of your profile too. You can only use 160 characters here, so be strategic with your keywords. Briefly explain what you do and how you can help others.
While youโre at it, include a call-to-action to get people to visit your website. For example, offer a freebie to encourage people to visit the landing page on your website and sign up for the freebie. This gets visitors to your blog and increases your number of email subscribers. Win-win!
Hereโs what my profile currently says (I change it up from time to time): โBlogging about RVing, Travel, Blogging + Travel Blogging | Helping others start their Travel Blog + hit the road RVing | FREE Blog Launch Course: bit.ly/3cP3nVcโ. I include a URL to my Free Blog Launch Course.
Youโll also want to upload a recognizable photo or logo for your blog. A photo of yourself may do better than a logo as itโs more personal and people like seeing whoโs behind the brand. But itโs up to you. Just be sure that people can associate the photo with your blog and brand.
Tip #5 โ Board Optimization
You need to create topic-specific Boards. If you have a travel blog, you donโt want to have boards for recipes and DIY crafts. Stay on topic. You can still save those Pins. But save them to Secret Boards you create for personal content thatโs not relevant to your target audience. That way only you will see those Pins and Boards.
And as tempting as it may be, do NOT give your Boards cutesy, clever, or creative names. Instead, give them clear and specific titles so theyโre search-friendly. For example, instead of โMade for Me Shades,โ use โSunglasses for Your Face Shape.โ People arenโt going to search for the first option, but they will search for the latter.
Be sure to use keywords in your Board titles and descriptions. This helps people find your Boards. It also helps Pinterest understand what the Pins in those Boards are about so it can determine who to show them to. SEO, baby!
Always give your Boards a description using keywords and choose the most relevant category for each Board. You can also create a Board specifically for your blog content and make it your featured board. The title of my featured blog Board is โNextDestinationUnknown.com,โ and it includes all the Pins for my blog content. You can also use the Board for your blog content as your Profile Cover.
Tip #6 โ Pin Optimization
Pins are the foundation of Pinterest so you want to make sure you optimize them as much as possible. Pins include an image, title, description, and destination URL. By now, Iโm sure you realize the importance of keywords with all things Pinterest. So be sure to include keywords in your Pin title as well as the description.
You can even use keywords as hashtags in your Pin descriptions. Most people recommend only using a few (around 3) hashtags per Pin rather than stuffing your Pin description with them. You can also include a call-to-action, such as โdiscover,โ โsign up,โ โget yours,โ โclick hereโ, or โdownload.โ This will encourage people to take action with your Pins and increase their conversion rate.
Titles, descriptions, and hashtags all help with getting your Pin discovered in the search results. Keep in mind that Pin titles can be up to 100 characters and descriptions can use up to 500 characters.
Something else important to be aware of is that Pinterest draws information from the imageโs file name. So donโt use the default โIMG_1234.jpgโ name as your Pin imageโs file name. Rename it to something relevant for the Pin using keywords.
And be sure to include the correct destination link for the Pin. When people click on a pin, it redirects them to the URL specified for that Pin or the Pinโs source. Where do you to redirect people to when they click on your Pin? You donโt want one of your recipe Pins to take visitors to a blog post about baby showers.
Tip #7 โ Pin Images
Use a graphic design tool like Canva to create eye-catching and click-worthy Pins. First up, letโs talk about Pin size. For Pin graphics, you want to use a vertical layout. Pinterest recommends a 2:3 aspect ratio such as 1,000 x 1,500 pixels. If your pin is too long, it may get cut off (not a good look).
Luckily, Canva has customizable Pinterest Pin templates that are already sized at 1,000 x 1,500 pixels (score!). You can also get free Canva Pin Templates from Tailwind. And Canva has tons of free photos you can use for your Pin images. But like I mentioned earlier, you might get better results with your Pin images using paid stock photos from sites like Depositphotos rather than using free stock photos.
Also, use easy-to-read text on your Pins including text overlays to emphasize your message. You might want to get super creative with the text or graphics, but try to refrain. Keep it simple with bold, large, and clear fonts. Keep in mind that most people look at Pinterest on their phones. So you want to make sure the text you use is legible on a small mobile screen.
For more details about designing Pins, check out Pinterestโs Creative Best Practices guide.
Tip #8 โ Multiple Pins
You can create many different Pins for the same link (blog post, page, or product). There are several reasons to do this. Most importantly, it will maximize your reach on Pinterest. Fresh Pins tend to perform better than duplicate Pins. This is because Pinterest loves new content, even if itโs just a new Pin for an old blog post.
You can generate fresh Pins for existing content by creating different versions of a Pin. That could be new images, titles, descriptions, colors, or even layouts to see what Pin designs resonate best with your audience.
Pay attention to which Pins get the most engagement. Then use that information when designing future Pins to make similar Pins and try to re-create successful results. Here are multiple Pins I created for this post:
You should create new Pins on a regular basis. New Pins for brand new content is the best versus new Pins for old content. But creating new and multiple Pins for the same content can be beneficial. You just donโt want to go overboard with them.
Pin to your most relevant Board first. For consecutive Pinning, only Pin to appropriate Boards and no more than 10 boards per Pin. Also, use an interval of at least several days between Pinning the same Pin. Donโt spam and risk getting your Pinterest account shut down. Tailwind can help you with this, but keep reading for how often to Pin and Best Practices for Pinterest.
Tip #9 โ Quality over Quantity
Focus on quality over quantity when using Pinterest for blogging. You should Pin thoughtfully and with purpose. Donโt Pin just to Pin. Pin high-quality Pins that provide value. Keep that front and center in your mind when youโre creating content and Pins for that content. Also, think about it when youโre re-Pinning other peopleโs Pins.
What message are you trying to get across with your Pins? And how will they help your audience? When youโre designing a Pin or re-pinning someone elseโs Pin, ask yourself what value the Pin and the information it links to will provide for your audience.
You want people to see you as an expert in your niche and source of helpful information. Valuable content and Pins will help you get there. And that will help you grow your Pinterest followers, increase engagement with your Pins, and in turn help you grow your blog traffic. Itโs all related!
Tip #10 โ Be Consistent
This is a big one (maybe even tying with keywords for the most important tips). Pinterest likes and rewards consistency because it wants you to be active on the platform. Engage with Pinterest and your Pins will likely be seen by more people and have better engagement. #quidproquo
Consistency is key, so you need to Pin consistently. Youโre better off Pinning 10 Pins a day every day rather than Pinning 70 Pins once a week. For the best results, you need to Pin actively EVERY. SINGLE. DAY.
That may seem overwhelming or even impossible. Who has time for that, right?! Thatโs where Tailwind comes in. Scheduling Pins with Tailwind can help you Pin consistently. It can also help you Pin during your peak times for engagement.
What if youโre on the East Coast but you have a large audience on the West Coast whoโs on Pinterest at midnight when itโs 3 in the morning for you? You can schedule Pins for that time with Tailwind and be Pinning in your sleep!
*For helpful BONUS TIPS to get started with Pinterest and optimize your Pinning strategy for the best results, be sure to download your FREE Pinterest for Blogging Checklist!
Pinning โ How to Pin and How Often You Should Pin with Pinterest for Blogging
Now that weโve gone over tools and tips to use Pinterest for blogging, you might be wondering how to actually Pin and how often you should be Pinning. There are several different ways you can Pin something to Pinterest:
1. Upload an image or video directly to Pinterest
2. From your website or another website with the Pinterest โPin Itโ button or browser extension
3. Re-Pinning from within Pinterest
4. With a Pin Scheduler like Tailwind
Also, check out Pinterestโs guide for how to make Pins.
As for how often you should be Pinning for your blog, Tailwind claims their โmost successful members Pin around 15-25 Pins per day, so this is a good range to aim towards.โ Are you thinking, โWhat if Iโm just starting out and donโt have any Pins of my own to Pin yet?โ No problem!
Using the keywords you researched and selected, create specific Boards for your blog niche and the topics youโll be writing about. When you create a new Board, Pinterest will show you suggested Pins for that Board. Fill your new Board with around 30 of the suggested Pins before you start Pinning your own Pins to that Board.
This will help prepare your new Boards by telling Pinterest what theyโre about. Then when you start Pinning your own content to those Boards, theyโll be ready for your relevant Pins with internal keywords from Pinterest.
Initially, youโll be pinning other Pinnersโ content more than your own. And thatโs okay. But itโs important to focus your energy on creating content for your blog to have your own Pins for your Boards. The more Pins you have, the more blog traffic you can potentially get from Pinterest!
If you are a brand new blogger and Pinner you can follow the 80/20 rule and Pin 80% other peopleโs content while Pinning 20% of your own content. Then when you have more content, you can reverse those numbers by Pinning 80% of your own content and 20% of other peopleโs content.
Even when you do have a lot of your own content to Pin, you still want to re-Pin other peopleโs Pins. The key is Pinning quality content that will provide value to your audience. This will help Pinterest see your account as valuable and improve your ranking.
You can save time by batch scheduling those pins with Tailwind. Tailwind suggests the following pinning strategy: โInstead of manually Pinning a new image to Pinterest first and then using Tailwindโs extension to make several copies, upload the Pin to Tailwind first and schedule it to the most relevant boards at optimal times to maximize engagement.โ
The Pinteresting Strategies Course I mentioned above is all about manual pinning. Many people believe that Pinterest rewards manual pinning because it wants you to be active on the platform.
But manual Pinning can take a lot of time, and itโs more difficult to keep track of what youโve Pinned and to which Boards. So Iโve been doing a combination of both scheduled and manual Pinning.
You may also like: The 60+ Best Blogging Tools You Need to Make You a Successful Blogger
How I Use Tailwind to Schedule My Pins to Pinterest for Blogging
I Pin the first Pin for my blog post to my most relevant Board first. I do this manually by Pinning from the blog post itself or by Pinning the Pin directly with Pinterest. Then I use Tailwind to schedule the same Pin to other Boards later.
Itโs easy to schedule Pins to many different Boards at once using Tailwindโs Board Lists feature. Board Lists are custom groups of your Boards that you create. You can then easily select the Board Lists you want to schedule your Pins to with Tailwind.
When you choose a Board List for a Pin, all the Boards in the List will be auto-populated for scheduling the Pin. This lets you quickly schedule Pins to your most common Boards with just one click.
It also helps you keep track of how many Boards youโre Pinning each Pin to so you donโt Pin it to more than 10 Boards. This helps to avoid spamming.
Another anti-spam feature I like to use with Tailwind is interval scheduling. I like to space out the same Pins for different Boards at least a few days apart so I donโt overdo it and annoy my audience. Boo for spam, yay for Tailwind!
This technique helps fill in my recommended time slots with my Tailwind schedule. Scheduling with Tailwind helps keep me Pinning actively by automating my Pinning times. You can easily set up a weekly Pinning schedule with Tailwind to Pin at optimal times for your audience.
I also love using Tailwind Tribes to maximize my Pinsโ reach. Tribes are one of my favorite features of Tailwind! Tribes are Tailwind communities of Pinners who share each otherโs Pins. This helps get your Pins seen by more people with the audience of the Tribe members who share your Pins. Score!
If you donโt want to spend all day every day pinning on Pinterest, I recommend using Tailwind. I also manually Pin when I think about it or get a chance (usually a few times a day for a few minutes each time). You can try a mixed Pinterest strategy like that. But ultimately I say do whatever keeps you Pinning consistently.
Best Practices for Using Pinterest for Blogging
Last but certainly not least, letโs talk about best practices for using Pinterest for promoting your blog. The NUMBER ONE thing you can do to increase your Pinterest blog traffic is to create more fresh, high-quality content. Itโs all about new content!
People donโt want to keep seeing the same thing over and over again. They want new, exciting, and helpful information (with a new Pin graphic to go with it)! So what counts as new content?
New Pinterest content means a new image or video that hasnโt been Pinned or seen on Pinterest before. Ideally, Pinterest wants new Pins for new blog posts, new site pages, new landing pages, new product listings, new opt-in freebies, etc.
But new Pinterest content could also be new Pin images for existing posts, products, or pages. You can create several different images that link to the same thing. Each of those Pins would be fresh content the first time theyโre Pinned to Pinterest. The key is that the Pin image must be new to Pinterest. According to Tailwind:
Pinterestโs algorithm favors content thatโs relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in usersโ home feeds, and in search results โ helping you to maximize your reach and traffic potential on Pinterest.
โ Tailwindโs Pinterest Best Practices FAQ
If youโre new to blogging and donโt have much content to share yet, focus on creating content (i.e. writing blog posts) before you start promoting your blog on Pinterest.
The general rule of thumb has been to start with around 5-10 blog posts. The reason for that suggestion is to keep your site visitors on your website longer. It also helps your blog from looking like itโs brand new.
But now that Pinterest is weighing new content so heavily and prioritizing new Pins over duplicates, itโs vital to create new content! To see better results, you may want to have 20 blog posts or so before you start promoting your blog on Pinterest.
The more new content you create, the more new Pins youโll be able to create as well. The goal of all this new content is to encourage Pinners to engage with your Pins by saving your Pins and most importantly clicking on your Pins. Itโs all about engagement!
With Pinterest, there are several different metrics for each Pin with the 3 main ones being Impressions, Saves, and Clicks. For bloggers, the most important Pin engagement is Clicks to drive traffic to their blogs. This is because we want people clicking through to our websites to increase our site traffic.
Wrapping Up Pinterest for Blogging
Well, that wraps it up! Thanks for sticking with me all the way to the end of my Pinterest for Blogging Ultimate Guide. That was a lot to cover, so letโs do a quick recap of the key takeaways for using Pinterest for blogging:
- Pinterest is a must for driving traffic to your blog!
- Get a Pinterest business account, claim your website, and enable Rich Pins.
- Focus on creating content for your blog, including blog posts, pages, and products.
- Create must-click pins using high-quality images, easy-to-read text, a keyworded title and description, and a correct destination link.
- Create multiple Pins for the same content but donโt spam and Pin to too many Boards (no more than 10).
- Pin consistently, and Pin new content often. Pinterest LOVES new pins, especially for brand new content!
- Manual Pinning is great if you can do it consistently. But if thatโs too much trouble for you or you simply donโt have the time, a scheduler like Tailwind can be a lifesaver!
- Be sure to download my free 30-point Pinterest for Blogging Checklist to get you set up on Pinterest and ready to start driving traffic to your blog with the power of Pins!
With all of that, youโll be well on your way to rocking Pinterest for blogging! Got questions about Pinterest? Ask away in the comments below! Iโll do my best to give you a helpful answer.
And if you found this information useful, please help a fellow blogger out and Pin this post to Pinterest! ๐Thanks for your support!
Leave a question or comment HERE!
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Thank you so much for this information about Pinterest! As a new blogger, Pinterest has been difficult to understand. I am going to use several of your strategies and tips. This is one of easiest guides I’ve seen so far!
Hi Sydney! Thanks for your comment! Pinterest can be challenging to navigate but it can also be super beneficial for bloggers. Iโm so glad you found the information helpful. ๐
Great post. You cover a lot! Pinterest can be overwhelming for some but you broke it down in an easy to understand way. Thanks. ๐
Thanks so much, Nina! Thatโs exactly what I was going for. ๐ I agree that Pinterest can be overwhelming, so I wanted to write an easy to understand guide for it. Iโm glad you liked it!
Amazing content and very helpful! Do visit my blog on http://www.nanditasampat.com/blog-1
Thanks, Nandita! Glad you enjoyed my content. Will do.
Lots of great info in this post! Iโve heard youโve got to be careful using Jetpack though, because it can slow down your site…
Thanks for checking out the post, Lisa! I’m not sure about Jetpack specifically slowing down sites. But yes, certain plugins (or too many plugins for that matter) can slow a site down. I use Jetpack and after making a few tweaks with my site was able to greatly improve my site speed. You can see what I did here: How to Drastically Improve Your WordPress Site Speed in case you’re curious.
Hey Briana!
Wow, what a great article – so informative and easy to read.
Also, thanks for the link to my blog post on how to claim your website on Pinterest. -> https://passionpaper.com/claim-website-pinterest-already-taken/
I think it’s so amazing that you collect quality content from many different sources and share them with your readers.
Have a wonderful day!
Koko from Passion Paper
Hi Koko! I’m so glad you liked my post! I’m happy to share quality content from other bloggers. Your post about claiming a website on Pinterest is very informative and easy to follow. I’m sure my readers will find it helpful. ๐
Thank you so much for sharing ! It helped me a lot. I was watching a lot of YouTube tutorials about how exactly to drive traffic to my site using Pinterest but those were so confusing. This simplified the process foe me. Thanks a lot!
Pinterest can be overwhelming to try to navigate. I’m so glad you found my tutorial helpful and easy to understand!
Thank you! There is so much good information here, and definitely things that are new to me!
Thanks, Denise! I’m thrilled that you were able to get some new info from this post about using Pinterest for blogging. ๐
Great post! Thanks so much for sharing!
Thank you! Glad you enjoyed the post. ๐
Great tools and information! This post is one point with so much information. Makes me want to go and do a refresher on my Pinterest boards and Keyword searches ๐
Thanks so much, Nissa! Hope these Pinterest for blogging tips help you with your boards and keywords. It’s probably about time I do some tweaking and updating with my Pinterest boards and keywords too. ๐
This is fantastic. I thought I would quickly glance at it and I’m only on #3 Tip-Canva and I just downloaded the Tailwind templates and I realized it will take time to absorb all of this. I’ve been using Tailwind, but haven’t watched all the helpful ideas. I never knew the templates were there. I’m so excited. I can’t wait to finish this post.
Thanks, Kimberly! I really wanted this Pinterest for Blogging post to be comprehensive with loads of useful info. So itโs great to know that youโve found it helpful and are taking the time to really go through it. I hope youโre able to give some of the Pinterest tips and tools a try to grow your blog. Donโt hesitate to reach out with any questions!